Every second person on planet earth, rather more than world’s half population, has tuned in to watch the FIFA World Cup finals this year.
The World Governing body for football, FIFA has published in a Press release the key findings of a comprehensive audit of consolidated final audience data for the 2018 FIFA World Cup Russia™, which was broadcast, live in every territory around the world from 14 June to 15 July this year. The final between France and Croatia on 15 July attracted a combined global audience of 1.12 billion, comprising 884.37 million viewers tuning in to linear TV coverage and a further 231.82 million out-of-home and digital-only viewers.
The FIFA World Cup Finals 2018 has registered a consolidates 3.572 billion viewers between June 14 and July 15. A combined viewers – more than half of the global population aged four and over – tuned in to world football’s ultimate competition, according to audience data for official broadcast coverage of the 2018 FIFA World Cup, FIFA has stated in a Press release.
The global in-home TV audience watching at least one minute of coverage totaled 3.262 billion, while a further estimated 309.7 million people watched no coverage in home but caught the action on digital platforms, in public viewing areas or in bars and restaurants, boosting the total audience by 9.5%.
The number of viewers catching at least three minutes of the 2018 edition was 3.04 billion, a 10.9 per cent increase on Brazil 2014. Meanwhile, the audience watching for at least 30 minutes was 2.49 billion, way up on 2014’s 1.95 billion viewers.